This cultural and creative camp is sponsored by Xuzhou Culture, Radio, Television and Tourism Bureau and Tsinghua University Institute of cultural and creative development. Xuzhou Museum (Xuzhou Institute of cultural relics and Archaeology), organized by the cultural and creative professional committee of Tsinghua Alumni Association.

      It invited 9 cultural and tourism industry experts to carry out system, practical case and operation method training and discussion around "culture and tourism empowering development" and "traditional style and Han style", and let trainees fully understand domestic culture through lectures,visiting exchange, creative training, practical training, sharing and group discussion, brainstorming, achievement display and other teaching forms based on the latest development trend and current market demand in the frontier of cultural tourism, cultural creative product design and related industries, and in combination with the regional culture characteristics of Xuzhou, promote the transformation of cultural and creative product achievements, focus on promoting the construction of featured cultural tourism industry projects and cultural industry brands, and focus on mining high-quality cultural resources.

      The opening ceremony was presided over by the director of Wei Daocun of Xuzhou Culture, Radio, Television and Tourism Bureau, and the director of Cui Feng of Xuzhou Culture, Radio, Television and Tourism Bureau delivered a speech for the opening of the forum. He said that the main body of the development of cultural and creative industries should be the market and enterprises, and the main role of the government is to guide and build a cultural display platform. Through this training camp, we can also provide a platform for cultural and creative tourism entrepreneurs in Xuzhou, so that enterprises and enterprises, enterprises and experts, enterprises and governments can achieve exchanges and interactions, and Chinese culture can be used to empower and promote the integration of cultural and tourism development. This cultural and creative camp is also an important task for cadre training. The development of cultural and tourism integration and how to integrate them are important topics for cultural and tourism workers. I hope that all the students of cultural and creative camp will cherish this opportunity to really promote new empowerment with new cultural and creative activities, promote new development with new empowerment, and comprehensively enhance cultural brand, so as to promote the development of cultural tourism and cultural industry in Xuzhou, and I wish this "Chinese fashion" Tsinghua cultural and creative training camp a complete success.

      Speech by Cui Feng, director of Xuzhou Culture, Radio, Television and Tourism Bureau

      New cultural innovation, new cultural tourism and new development

      Yin Zhisong, vice president and Secretary General of the Institute of cultural and creative development of Tsinghua University, presented a lecture on new culture, innovation, new culture and tourism. He proposed that the core of the development of cultural integration is the development of cultural innovation, and the key issue is integration. We should strive to create a new cultural and tourism scene with extreme lifestyle + extreme cultural experience. The first is that new scenes should integrate life, production and ecology. Second, the integration of business forms makes the new scene an ultimate cultural experience and practices a most worthy model. Third, there are multiple consumption. There are more cases of second and third consumption in leisure and vacation. Fourth, the issue of cultural and creative empowerment, with the help of cultural and creative empowerment to build a good community. Fifthly, based on the planning of future operation,pre operation must be considered, otherwise it will face the problem of future recovery.

In the future, social creation will also become a trend and potential energy, which is an efficient means of empowering cultural creation. In the future, more Guochao activities will be launched in Xuzhou Museum, including social creation forum, social creation competition, social creation work camp, Guochao Life Music Festival and other activities, to promote development of cultural tourism integration and cultural innovation , cultivate cultural and creative talents, and upgrade creative content and industry.

      Yin Zhisong, vice president and Secretary General of the Institute of cultural and creative development of Tsinghua University

      Let the royal culture flourish: Cultural IP empowerment and activation sharing

Qiu Tong, chairman of Beijing Zhongchuang culture and tourism industry group, introduced the successful case of IP Culture and innovation ecosystem in the summer palace. We should focus on traditional culture and build a strong IP content matrix. She proposed that "don’t be a concept setter, but a inheritor and promoter" by giving the traditional Guochao experience, so that the royal culture will flourish, and we need to communicate with contemporary people. Tell stories and culture with products, inherit the beauty of culture and carry forward the trend of the times. Qiu Tong said, "in order to make the cultural relics of the summer palace and the buildings rich in ecology and aesthetics continue to shine in the new era, the Chinese creative cultural tourism has carried out many years of investigation and Research on the cultural relics, buildings, gardens, plants and animals of the summer palace as well as their detailed changes in different seasons and climate, read a large number of ancient books and documents, and conducted a large number of on-the-spot investigations." During the visit, on the basis of in-depth understanding, these cultural elements are integrated into the product design with the mode and method of "innovation + design" and historical, intellectual, artistic, practical and interesting elements. The designer team has built a set of more than 4000 Summer Palace material Gallery in nearly half a year. In 2018, more than 300 cultural and creative products were produced and designed " "To build up the cultural self-confidence of Chinese people starts from education. This kind of education is not only books, but also includes museums, picture books, animations, cultural and creative products, household appliances, etc. good content and products are an essential part of carrying culture, which can really let Chinese culture enter everyone's life.

      Qiu Tong, chairman of Beijing Zhongchuang culture and tourism industry group, delivered a speech

Theme sharing + round table

      In the afternoon, experts from the Institute of culture and innovation of Tsinghua University helped leaders of relevant local government departments and executives and  enterpreneurs of culture and tourism to hold a group round table forum, so that operators could understand the development trend of culture and tourism and the methods of culture and innovation empowerment timely, improve their understanding of the national trend and Chinese style strategy, further promote the construction of culture, innovation, culture and tourism industry in an all-round way, and explore the deep cross-border integration by today’s brainstorming, further emancipate the mind, open up the vision, clear up the ideas, jointly build a knowledge, information, resource exchange platform for production, learning and research, and promote the high-quality development of the work related to the Chinese style of national tide. After a day of learning and brainstorming, the cultural and creative camp students have a deeper understanding of cultural and tourism integration and cultural and creative development, and they are looking forward to the wonderful courses in the next few days. I believe that the cultural and creative camp will work together to make cultural and creative enterprises come to the ground, help the development of culture and tourism in Xuzhou, and make positive contributions to the revitalization of culture in Xuzhou.

Theme sharing + round table

In Xuzhou, we will have a brilliant future!